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Posted on: Feb 12, 2009
Energy Quest: Jones WhoopAss
WORDS BY: Dan Amrich & Corey Cohen
“Energy drink” used to mean “coffee.” Now it’s a euphemism for “high-caffeine soft drink brimming with various types of sugars, weird ingredients like taurine and guarana, and occasionally, a few useful vitamins.” Every so often, Dan (the Connoisseur) and Corey (the Junkie) will hold an informal, simultaneous taste-test in their search for the perfect power beverage — it’s their Energy Quest. It’s not scientific, but it is honest. And it might be extreeeeeeeeeeme.
Jones Soda Big Ol’ Can of WhoopAss
16-ounce can
http://www.jonessoda.com
Dan “The Connoisseur” Amrich
Describe the flavor: Sprite-citrusy — not as sweet as Rockstar, and not as medicinal as Red Bull. As one of the first energy drinks in the U.S., the flavor comparisons should be understandable. Smells good, too.
“The Jitters”: Nope. Kinda mellow. Disappointingly so.
Focus & alertness: Not quite as high as I’d hoped. This was missing that immediate kick, and I didn’t really feel an effect until a good hour into it. That’s some slow-acting Jones.
Comments from the peanut gallery: “Do they still make that?” (Yes — and you can order it directly from Jones’ site.)
Stank breath: No problem.
Packaging sex appeal: Banzai! Red and white speed lines, forced perspective, and a futuristic font screams “trendy, like Japan.”
How hard did you crash?: Can’t crash if you don’t fly, right?
Other comments: I love the slogan: “Revitalizes attitude and restores faith in mankind.” Let’s see Mountain Dew do that. If you can find it in your area, try it; if you can’t find it, order some. Just know that it’s more refreshing than powerful.
The Verdict: 6.0 (out of 10)
Corey “The Junkie” Cohen
Describe the flavor: Effervescent, sweet, and just the tiniest bit sour. I really like it in a citrus soft-drink sorta way.
“The Jitters”: Negative. The Shake-o-meter didn’t even register.
Focus & alertness: No effect. I tried this drink twice — once when I was well-rested, once when I was mega-tired — and both times, I felt almost exactly the same after chugging it as I did beforehand. Huh? I hate to hate two reviews in a row, but this stuff is WeakAss, not WhoopAss. And we’re shipping pages to the printer today — I need some speed! Guess I’ll be chasing my can with coffee. Lots of it.
Comments from the peanut gallery: “You seem grumpy,” Fran said. Well, she called that right — I’m groggy and my brain is goo.
Stank breath: No problems here. Just typical fruity-soda breath.
Packaging sex appeal: Ah, I get it: it’s the can that whoops your ass. The bold, face-smacking design jumps off the shelves, no doubt. I’ll keep it for the collection.
How hard did you crash?: It’s a law of energy: no motion, no crash. The only thing I’m feeling right now is annoyed.
Other comments: As I’m always saying, I don’t expect every energy drink to be a hypercaffeinated rush that slams into you like Marcus Fenix hitting cover. But you should feel something, or it’s not an e-drink. WhoopAss gets points for tasting good, but I’m not paying two bucks or more for a Big Ol’ Can of Nothing.
The Verdict: 5.0 (out of 10)
Missed some of our earlier Energy Quests? You can find our old adventures right here!








Sat, 10/17/2009 - 20:02
Posted by wickland
Has anyone ever tried the Amp "Focus" from the blue can? This one rocks and I would recommend that one!

Sun, 04/26/2009 - 00:41
Posted by zombo09
What a shame its so crap, packaging looks cool Although in the photo it looks like some kind of goo.

Wed, 02/18/2009 - 14:34
Posted by FeralOpossum
The e-drink is supposedly different than the Dew. Maybe the rumor was started because of the Dew. Must not be true. Hey, I rhymed!
Tue, 02/17/2009 - 07:30
Posted by cadethebigshow
The can to me just looks like a cheap energy drink someone threw together in their basement. I would not buy it, well maybe just to try it once.
"Never attack unless your going to win"
Sat, 02/14/2009 - 21:52
Posted by AzBat360
I got my first can of this at Microsoft's press party to announce the official name of the Xbox in San Francisco back in September 2000. It was one of the free goodies I took home that day. Still have it around here somewhere. ;)
Fri, 02/13/2009 - 17:07
Posted by MrSegraves
The Halo Mountain Dew wasn't too bad. I actually prefer it over normal Mountain Dew. It definitely doesn't beat something like Sobe Adrenaline Rush or Rockstar Juiced (Guava) though.
Fri, 02/13/2009 - 13:35
Posted by Taylor OXM
Well, there was the Halo-themed Mountain Dew that they were selling for a while. Perhaps that's what you're thinking of?
Fri, 02/13/2009 - 13:28
Posted by FeralOpossum
Maybe not the most pertinent post, but it'll have to do: I've heard from several (non official) sources that Microsoft has a Halo themed e-drink in the works. Anybody know anything?
Thu, 02/12/2009 - 19:30
Posted by Dan OXM
Tell it to the marketing team, fancypants.
Thu, 02/12/2009 - 17:21
Posted by Paul OXM
The proper spelling is "whup ass." Ahem.